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Future of Marketing: 5 fantastic things learned at Econsultancy’s Peer Summit

[1]Marketers, PR & IR Professionals, Social Media Managers… at our core, we are all communicators and relationship builders. Today, more than ever before, we benefit from having a variety of means with which to engage our target audiences. That said, multi-channel, multi-party conversations bring to the table as many great opportunities as they do risks. And as if that’s not enough to juggle, our universe functions at warp speed, and often, just when we think we’ve mastered one aspect of what we do, the game changes, and we better change — not just to keep up with the game, but to stay one step ahead.

The question for all of us is:  “How”?

Yesterday, a group of marketing and e-commerce decision makers — from small to very large, public to private and non-profit, North American-based to global companies — gathered together for an invitation-only experience in New York City: Econsultancy’s Peer Summit 2010 [2], celebrating its 10th Anniversary and, with its strong presence in the U.K., brought its proven format across the pond for a successful event, spearheaded by Econsultancy’s Vice President, North America Rebecca Lieb [3].

While I greatly enjoyed sharing my own thoughts and best practices as a sponsor and participant, this was one of those times when I walked away with more knowledge and insight, not from books or theory of how things should be, but from colleagues experiencing similar situations, navigating common challenges and sharing real successes. As a result, what was discussed was too good not to share; so here are just a few pearls of wisdom garnered from some of our best and brightest communicators:

For more great insights and commentary on the state of marketing, check out these resources:

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