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Newspaper circulation expected to grow in Latin America in the next five years



latin america flagsDespite the global economic crisis and migration of readers to online platforms, traditional newspapers retain their vitality in Latin America, falling far from the predictions that point to a rapid decrease readership. On the contrary, they will continue to grow for the next five years, particularly in South America, according to research conducted by consulting firm PricewaterhouseCoopers.

The study, entitled the Media & Entertainment Outlook 2010-2014 which was mentioned in the Spanish-language news site elmundo.es, also indicated that the circulation of daily newspapers in South America will increase at an average annual rate of 2.2 percent over the next five years, with Brazil experiencing the biggest growth, while countries in North America and Europe are experiencing the exact opposite.

The reasons for print readership growth are twofold:

First, the economic recovery in Latin American countries has prevented the media from going bankrupt. In fact, it has actually encouraged growth in readership.

Second, the increasing population of people aged 45 and older, which is expected to grow 16.4 percent by 2014, find that reading news through the traditional printed medium has an additional value to the virtual platforms, especially due to the “free distribution” model. Metro International, a Swedish company that could be considered the inventor of the free newspapers format, closed several operations in Europe last year, but broke new ground in Brazil and Mexico.

Are you making the most of leveraging traditional media opportunities in Latin America?  If not, consider Marketwire’s Latin America newslines.


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