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How to measure blog comments and forum discussions

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After taking a week off, I forgot how quickly the chat goes by during the short hour.  Props to Garry Przyklenk, Marketwire’s online marketing manager, for taking the reins during last week’s #smmeasure chat [1] and to thank everyone who participated and helped spread the word.  A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat.

#smmeasure chat #6 recap

Last week’s chat covered first-glance metrics, rules of engagement, privacy and disclosure.  This week we talked about comments and discussions.  Below is just a small taste of the great conversation we had, but this recap will not do the chat justice.  I recommend that you take a look at the full transcript [2] for a more thorough account of what went down.

Q1: What are your top etiquette rules for commenting?

Q2:  Do you leave a link to an article or links to your social media profiles when you comment?

Q3:  What tools do you use to find blogs/articles to comment on?

Others include Wikio, Google Blog Search, Scribnia, and socialmention.com.  The most popular “tool” to find blogs/articles to comment on was Twitter.

Q4:  How do you measure relevant comments on blogs, forums and other discussion areas?

Q5:  What action do you take after you”ve collected the measurement data? What are your next steps?

Funniest Tweets of the Chat

We have a nomination for Twitter’s theme music:

In addition to creative minds, we have comedians.  What a fun group!

On Thursday, September 9th, Klout [3], the company that measures and scores online influence, will join us to discuss their platform and online influence.  You can send questions to me by tweeting @marketwire, posting on our Facebook page or emailing me at nshin[at]marketwire[dot]com.

Check back here every week for #smmeasure chat recaps and transcripts.  Join the Marketwire Facebook [4] page to get #smmeasure weekly discussion topics.  If you have any questions or specific topics that you would like us to discuss in the future, please tweet @smmeasure [5] or @marketwire [6].  Keep track of all the #smmeasure chat recaps [7].

Join the #smmeasure LinkedIn Group [8] to connect with others interested in social media and measurement.  See you next week at 9:00 am PST, 11:00 am CST, 12:00 pm EST.

Until next time,

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