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How to measure Facebook engagement while gaining fans and likes

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There was a lot of anticipation building up to this week’s #smmeasure chat on Facebook measurement and your collective minds did not disappoint in providing tips and advice.  I want to thank everyone who participated and helped spread the word.  A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos [1] for co-hosting the chat.

#smmeasure chat #4 recap

Last week, we discussed the value of a Twitter retweet [2] (RT) and how to measure its value.  This week, we focus on Facebook measurement.  Below is just a small taste of the great conversation we had.  There were so many golden nuggets to take away from the chat that this recap will not do it justice.  I recommend that you take a look at the full transcript [3].

Q1: How do you get fans to like your FB page and to build a quality community?

Q2:  In addition to FB Insights, what additional metrics do you use to measure FB success/engagement?

Q3:  How do you measure influence on FB (courtesy of @erkramer)?

Food for Thought

Check back here every week for #smmeasure chat recaps and transcripts.  Join the Marketwire Facebook page to get #smmeasure weekly discussion topics.  If you have any questions or specific topics that you would like us to discuss in the future, please tweet @smmeasure or @marketwire.  Keep track of all of the #smmeasure chat recaps [4].

Join the #smmeasure LinkedIn Group to connect with others interested in social media and measurement.  I will be off next week as I relocate from Chicago to Los Angeles, but don’t let those tears start streaming down your cheeks yet!  Next week, Garry Przyklenk [5] will be co-hosting under @marketwire along with Sheldon @sysomos, 9:00 am PST, 11:00 am CST, 12:00 pm EST.

Until next time,
Nick


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