WVSN radio interview: Michael Nowlan talks Sysomos, social media and stellar customer service
Our own CEO, Michael Nowlan, took part in a radio interview last week with long-time Marketwire partner and national broadcast personality Allyn Mark of WVSN Industry Visions. The pair chatted about Marketwire’s people, the company’s evolution into much more than just a press release distribution company, and what the recent acquisition of Sysomos means to our clients; today and in the not-too-distant future. [Hint: Our News Dashboard reports and solutions for stakeholder engagement will get better and better — stay tuned!]
You can listen to the complete interview (4.0MB, MP3), and here is a terrific sound byte on the intelligence available to Marketwire clients via Sysomos:
“There is an overwhelming amount of information that’s available out there, and companies are finding it difficult to get on top of what’s happening to their brands and to their reputation in the wider web space. Sysomos provides an advanced media analysis platform to let them actually ingest that information and begin to focus on what’s really important and relevant, and to put some order to what is truly a massive amount of information.”
Thanks, Allyn, for the terrific interview. We look forward to chatting again soon.