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The value of a Twitter retweet and how to measure it

Posted By Marketwired On August 13, 2010 @ 3:56 pm In IR/PR | 4 Comments

#smmeasure logo [1]

Wow!  This week’s chat was full of useful tips on the Twitter retweet (RT).   I want to thank everyone who participated and helped spread the word.  A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos [2] for co-hosting the chat.

#smmeasure chat #3 recap

Last week [3], we gave our chatters a variety of “versus” scenarios and many participants enthusiastically provided us with their wisdom.  This week we centered our discussion around the Twitter retweet (RT).  Below is just a small taste of the great conversation we had.  A full transcript [4] is also available.

Q1: What does being RT’d mean to you?

  • @karimkanji:  “being Rt’d means that what I’ve tweeted is valuable and/or the person tweeting is seen as valuable.”
  • @ellerich:  “I see being RT’d as having shared something valuable or if interest to the ppl I interact w/ on twitter”
  • @hust0058:  “I equate a RT to “liking” something on Facebook”
  • @PRBristolblog:  “being Re-tweeted means recognition of good content that is being pushed to a wider audience”
  • @BrandEngineers:  “RT means you understand & connect w/ your audience. You get their pace and appetite for content. A great feeling”
  • @BrandEngineers:  “A RT is acknowledgment. A gateway. The low hanging fruit, but start of, deeper engagement.”
  • @jgombita:  “always the cynic, think there’s a lot of reciprocal RT’ing going on, regardless of value. Gaming. Like a 140-c PR Blog Party”
  • @jdojc:  “I suppose # of RTs is crude & imperfect indicator tweet quality or at least how relevant ur posts are to ur followers.”

Q2:  What do you do to get yourself RT’d? Do you have any secrets for getting RT’d?

  • @swonderlin:  “No secrets behind getting RT’d – just share good content!”
  • @hust0058:  “Add links, those get the most RTs in my experience”
    • @hust0058:  “no facebook links… they never work.”
  • @ellerich:  “make sure the tweet is short enough that it can be RTd – ideally w/ room for a comment/insight before!”
    • @ellerich:  “I’m mostly likely to RT (when asked) if it’s sthg not self-serving. Never so ppl can sell themselves or their business”
  • @JPedde:  “Advice I was given: Dont just say “Please RT” – “If you like it, RT it!” is less of an imposition”

Q3:  Do you measure how many times a message is RT’d or how many people that RT potentially reached, i.e., impressions?

  • @brightmatrix:  “It’s one way to determine how much “reach” your messages get. Again, one metric to use among several.”
  • @swonderlin:  “Measure both – Just because an “influencer’ RT’d your message, doesn’t mean all their followers saw/clicked on it”
  • @smmeasure:  “If you are just counting the # of RTs. What kind of benchmark do you use? Historical? Trending? Other?”
  • @brightmatrix:  “Trends are always informative. Historical is good too: what time was original tweet? Was topic in the news?”
  • @BrandEngineers:  “Absolute numbers of RTs & RT reach don’t tell the whole story. Time of day is important and often overlooked.”

If you really want to break down RT, 2 recommended tools 1) http://www.tweetreach.com [5] 2) http://www.retweetrank.com [6]

Food for thought:

  • From @marketwire:  @guykawasaki says that a RT is “the sincerest form of flattery”.  Does that mean a “like” on FB is the same?

Funny tweet of the chat:

  • @LynZee:  “I RT with intentions of stealing that persons soul.”

Check back here every week for #smmeasure announcements and weekly questions.  If you have any questions or specific topics that you would like us to discuss in the future, please tweet @smmeasure [7] or @marketwire [8].  Keep track of all of the #smmeasure chat recaps [9].

Join the #smmeasure LinkedIn group [10] and Marketwire Facebook page [11] and let’s continue the conversation again next Thursday, 9:00 am PST, 11:00 am CST, 12:00 pm EST.

Until next time,


Related posts:

When should you upgrade your hardware?
Dos and Don’ts of Managing Press and Blogger Relations
Tweets Provide Clues to Crimes
Will Saturday Night Live Own Social Media in 2014?

Article printed from @Marketwired Blog: http://blog.marketwired.com

URL to article: http://blog.marketwired.com/2010/08/13/the-value-of-a-twitter-retweet-and-how-to-measure-it/

URLs in this post:

[1] Image: http://blog.marketwired.com/wp-content/uploads/2010/07/smmeasure-reflection2.jpg

[2] @sysomos: http://www.twitter.com/sysomos/

[3] Last week: http://blog.marketwired.com/2010/08/06/number-of-followers-and-fans-versus-number-of-brand-mentions/

[4] full transcript: http://wthashtag.com/transcript.php?page_id=16193&start_date=2010-08-12&end_date=2010-08-12&export_type=HTML

[5] http://www.tweetreach.com: http://www.tweetreach.com

[6] http://www.retweetrank.com : http://www.retweetrank.com

[7] @smmeasure: http://www.twitter.com/smmeasure

[8] @marketwire: http://www.twitter.com/marketwire

[9] #smmeasure chat recaps: http://blog.marketwired.com../tag/smmeasure/

[10] #smmeasure LinkedIn group: http://www.linkedin.com/groups?mostPopular=&gid=3258194

[11] Marketwire Facebook page: http://www.facebook.com/marketwire


When should you upgrade your hardware?
: http://blog.marketwired.com/2012/12/03/when-should-you-upgrade-your-hardware/


Dos and Don’ts of Managing Press and Blogger Relations
: http://blog.marketwired.com/2013/06/04/dos-and-donts-of-managing-press-and-blogger-relations/


Tweets Provide Clues to Crimes
: http://blog.marketwired.com/2012/07/23/tweets-clues/


Will Saturday Night Live Own Social Media in 2014?
: http://blog.marketwired.com/2014/02/19/saturday-night-live/

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