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The value of a Twitter retweet and how to measure it

#smmeasure logo [1]

Wow!  This week’s chat was full of useful tips on the Twitter retweet (RT).   I want to thank everyone who participated and helped spread the word.  A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos [2] for co-hosting the chat.

#smmeasure chat #3 recap

Last week [3], we gave our chatters a variety of “versus” scenarios and many participants enthusiastically provided us with their wisdom.  This week we centered our discussion around the Twitter retweet (RT).  Below is just a small taste of the great conversation we had.  A full transcript [4] is also available.

Q1: What does being RT’d mean to you?

Q2:  What do you do to get yourself RT’d? Do you have any secrets for getting RT’d?

Q3:  Do you measure how many times a message is RT’d or how many people that RT potentially reached, i.e., impressions?

If you really want to break down RT, 2 recommended tools 1) http://www.tweetreach.com [5] 2) http://www.retweetrank.com [6]

Food for thought:

Funny tweet of the chat:

Check back here every week for #smmeasure announcements and weekly questions.  If you have any questions or specific topics that you would like us to discuss in the future, please tweet @smmeasure [7] or @marketwire [8].  Keep track of all of the #smmeasure chat recaps [9].

Join the #smmeasure LinkedIn group [10] and Marketwire Facebook page [11] and let’s continue the conversation again next Thursday, 9:00 am PST, 11:00 am CST, 12:00 pm EST.

Until next time,


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