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#smmeasure Twitter Chat recap: Social media measurement and tools

Posted By Marketwired On July 30, 2010 @ 8:42 am In IR/PR | 4 Comments


The inaugural #smmeasure weekly Twitter chat took place on Thursday, July 29 and it was a blazing success!  There were almost 400 tweets, over 80 unique contributors and #smmeasure made it to the top of the trending list in Toronto according to trendsmap.com [2].  I want to thank everyone who participated and helped spread the word.  A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos [3] for co-hosting the chat.

#smmeasure chat #1 recap

We introduced this chat with high-level questions that spurred lots of debate.  Below is just a small taste of the great conversation we had. A full transcript [4] is also available.

Q1: What are the most important elements to measure in social media?

  • @AlexConde: “brand mentions trump bulk followers. Better to have a small number of people actively talking than no one talking”
  • @iMediaMichelle: “Social Measurement should ultimately help you make a business decision that provides value back to cust, cmty and ur biz”
  • @NehalKazim: “it starts with followers and mentions but it goes deeper than that. Our objective is driving people to our content”
  • @Marketwire : “Lots say that # of followers/fans don’t count. But it does. It makes the conversation MUCH more interesting.”
  • @smmeasure: “Goals come from strategy! RT @theelusivefish: most important elements will stem from your goals ie: there is no one number to rule them all”
  • @GetPushing: “search & site metrics/traffic generation, list & follower growth, # of interactions, RTs & favs, link stats via tiny or Bit.ly”

@iMediaMichelle asked a great question about Twitter lists and their relevancy.  We may revisit this topic in the future, but we touched on it, as described in the transcript.

Q2:  What tools do you use to measure social media?

  • @ellerich:  “The new %-age format of weekly page updates from facebook is a good topline measurement tool for Official Pages”
  • @iMediaMichelle: “scaling measurement requires focused investment. But some of the “freeish” tools can add unique color.”
  • @smitty1996:  “Large orgs will likely need and enterprise tool that reaches out. They dont favor open cloud with their metrics”
  • @EvolveTom: “use Google Analytics to track referrals, simply monitor activity via search. And our site. Nice to have metrics.”

Interesting articles that were brought up during the chat:

Check back here every week for #smmeasure announcements and weekly questions.  If you have any questions or specific topics that you would like us to discuss in the future, please tweet @smmeasure [7] or @marketwire [8].

Join the Social Media Corner LinkedIn Group [9] and Marketwire Facebook page [10] and let’s continue the conversation again next Thursday, 9:00 am PST, 11:00 am CST, 12:00 pm EST.

Until next time,


Related posts:

Download a copy of our free Industry Insider Report on fast food
It's Still Early Days for Social Media
Why Brands Need to Better Leverage Social Media
Leveraging the Visual on Social Media

Article printed from @Marketwired Blog: http://blog.marketwired.com

URL to article: http://blog.marketwired.com/2010/07/30/smmeasure-twitter-chat-recap-social-media-measurement-and-tools/

URLs in this post:

[1] Image: http://blog.marketwired.com/wp-content/uploads/2010/07/smmeasure-reflection2.jpg

[2] trendsmap.com: http://www.trendsmap.com

[3] @sysomos: http://www.twitter.com/sysomos/

[4] full transcript: http://wthashtag.com/transcript.php?page_id=16193&start_date=2010-07-28&end_date=2010-07-29&export_type=HTML

[5] how to measure engagement: http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/

[6] measure social media in rainbows: http://www.radicaltrust.ca/2010/07/29/definitively-measuring-social-media-in-rainbows/

[7] @smmeasure: http://www.twitter.com/smmeasure

[8] @marketwire: http://www.twitter.com/marketwire

[9] Social Media Corner LinkedIn Group: http://www.linkedin.com/groups?mostPopular=&gid=1795464

[10] Marketwire Facebook page: http://www.facebook.com/marketwire


Download a copy of our free Industry Insider Report on fast food
: http://blog.marketwired.com/2012/09/06/download-a-copy-of-our-free-industry-insider-report-on-fast-food/


It's Still Early Days for Social Media
: http://blog.marketwired.com/2012/06/25/its-still-early-days-for-social-media/


Why Brands Need to Better Leverage Social Media
: http://blog.marketwired.com/2013/12/30/leverage-socialmedia/


Leveraging the Visual on Social Media
: http://blog.marketwired.com/2014/07/22/leveraging-visual-social-media/

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