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#smmeasure Twitter Chat recap: Social media measurement and tools


The inaugural #smmeasure weekly Twitter chat took place on Thursday, July 29 and it was a blazing success!  There were almost 400 tweets, over 80 unique contributors and #smmeasure made it to the top of the trending list in Toronto according to trendsmap.com [2].  I want to thank everyone who participated and helped spread the word.  A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos [3] for co-hosting the chat.

#smmeasure chat #1 recap

We introduced this chat with high-level questions that spurred lots of debate.  Below is just a small taste of the great conversation we had. A full transcript [4] is also available.

Q1: What are the most important elements to measure in social media?

@iMediaMichelle asked a great question about Twitter lists and their relevancy.  We may revisit this topic in the future, but we touched on it, as described in the transcript.

Q2:  What tools do you use to measure social media?

Interesting articles that were brought up during the chat:

Check back here every week for #smmeasure announcements and weekly questions.  If you have any questions or specific topics that you would like us to discuss in the future, please tweet @smmeasure [7] or @marketwire [8].

Join the Social Media Corner LinkedIn Group [9] and Marketwire Facebook page [10] and let’s continue the conversation again next Thursday, 9:00 am PST, 11:00 am CST, 12:00 pm EST.

Until next time,


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