The inaugural #smmeasure weekly Twitter chat took place on Thursday, July 29 and it was a blazing success! There were almost 400 tweets, over 80 unique contributors and #smmeasure made it to the top of the trending list in Toronto according to trendsmap.com . I want to thank everyone who participated and helped spread the word. A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos  for co-hosting the chat.
#smmeasure chat #1 recap
We introduced this chat with high-level questions that spurred lots of debate. Below is just a small taste of the great conversation we had. A full transcript  is also available.
Q1: What are the most important elements to measure in social media?
- @AlexConde: “brand mentions trump bulk followers. Better to have a small number of people actively talking than no one talking”
- @iMediaMichelle: “Social Measurement should ultimately help you make a business decision that provides value back to cust, cmty and ur biz”
- @NehalKazim: “it starts with followers and mentions but it goes deeper than that. Our objective is driving people to our content”
- @Marketwire : “Lots say that # of followers/fans don’t count. But it does. It makes the conversation MUCH more interesting.”
- @smmeasure: “Goals come from strategy! RT @theelusivefish: most important elements will stem from your goals ie: there is no one number to rule them all”
- @GetPushing: “search & site metrics/traffic generation, list & follower growth, # of interactions, RTs & favs, link stats via tiny or Bit.ly”
@iMediaMichelle asked a great question about Twitter lists and their relevancy. We may revisit this topic in the future, but we touched on it, as described in the transcript.
Q2: What tools do you use to measure social media?
- @ellerich: “The new %-age format of weekly page updates from facebook is a good topline measurement tool for Official Pages”
- @iMediaMichelle: “scaling measurement requires focused investment. But some of the “freeish” tools can add unique color.”
- @smitty1996: “Large orgs will likely need and enterprise tool that reaches out. They dont favor open cloud with their metrics”
- @EvolveTom: “use Google Analytics to track referrals, simply monitor activity via search. And our site. Nice to have metrics.”
Interesting articles that were brought up during the chat:
- Brian Solis wrote a fantastic piece on how to measure engagement 
- Collin Douma wrote a piece on how to definitively measure social media in rainbows 
Check back here every week for #smmeasure announcements and weekly questions. If you have any questions or specific topics that you would like us to discuss in the future, please tweet @smmeasure  or @marketwire .
Until next time,