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#smmeasure Twitter Chat recap: Social media measurement and tools

The inaugural #smmeasure weekly Twitter chat took place on Thursday, July 29 and it was a blazing success!  There were almost 400 tweets, over 80 unique contributors and #smmeasure made it to the top of the trending list in Toronto according to  I want to thank everyone who participated and helped spread the word.  A big thanks to Sysomos’ Community Manager Sheldon Levine @sysomos for co-hosting the chat.

#smmeasure chat #1 recap

We introduced this chat with high-level questions that spurred lots of debate.  Below is just a small taste of the great conversation we had. A full transcript is also available.

Q1: What are the most important elements to measure in social media?

  • @AlexConde: “brand mentions trump bulk followers. Better to have a small number of people actively talking than no one talking”
  • @iMediaMichelle: “Social Measurement should ultimately help you make a business decision that provides value back to cust, cmty and ur biz”
  • @NehalKazim: “it starts with followers and mentions but it goes deeper than that. Our objective is driving people to our content”
  • @Marketwire : “Lots say that # of followers/fans don’t count. But it does. It makes the conversation MUCH more interesting.”
  • @smmeasure: “Goals come from strategy! RT @theelusivefish: most important elements will stem from your goals ie: there is no one number to rule them all”
  • @GetPushing: “search & site metrics/traffic generation, list & follower growth, # of interactions, RTs & favs, link stats via tiny or”

@iMediaMichelle asked a great question about Twitter lists and their relevancy.  We may revisit this topic in the future, but we touched on it, as described in the transcript.

Q2:  What tools do you use to measure social media?

  • @ellerich:  “The new %-age format of weekly page updates from facebook is a good topline measurement tool for Official Pages”
  • @iMediaMichelle: “scaling measurement requires focused investment. But some of the “freeish” tools can add unique color.”
  • @smitty1996:  “Large orgs will likely need and enterprise tool that reaches out. They dont favor open cloud with their metrics”
  • @EvolveTom: “use Google Analytics to track referrals, simply monitor activity via search. And our site. Nice to have metrics.”

Interesting articles that were brought up during the chat:

Check back here every week for #smmeasure announcements and weekly questions.  If you have any questions or specific topics that you would like us to discuss in the future, please tweet @smmeasure or @marketwire.

Join the Social Media Corner LinkedIn Group and Marketwire Facebook page and let’s continue the conversation again next Thursday, 9:00 am PST, 11:00 am CST, 12:00 pm EST.

Until next time,


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