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The history of the boilerplate and 7 tips on how to write one
Posted By Marketwired On July 29, 2010 @ 2:09 pm In IR/PR | 7 Comments
If you’ve never written a press release, much less read one, you might not know what a boilerplate is. So let’s take a look at the history, form and function of the boilerplate.
A Little History
In the mid-1800s, “boilerplates” were steel plates used to make steam boilers for ships. Fifty years later, the newspaper industry adopted the word, and its connotation of sturdiness and reusability, to refer to “a unit of writing that can be used over and over without change.”*
The Modern-day Boilerplate
Today, a boilerplate, in reference to news releases, is the last section of the release where you include general company information. This chunk of text is usually reused for each news release and across other marketing channels so that messaging is consistent despite the type of communication that is being distributed.
An example of a company boilerplate :
Write Your Own Boilerplate
To see more examples of company boilerplates, visit the Marketwire website  and click on any of the recent press releases that were being distributed. If your company does not have a boilerplate in place, here are seven tips to help you write one:
Do you have any additional tips on perfecting a company boilerplate? Please comment below or Tweet  or Facebook  me. Also, feel free to copy and paste your boilerplate (or link your press release) for others to comment and make suggestions.
*Source: Online Etymology Dictionary 
Article printed from Marketwired blog: http://blog.marketwired.com
URL to article: http://blog.marketwired.com/2010/07/29/how-to-write-a-boilerplate/
URLs in this post:
 company boilerplate: http://www.marketwire.com/press-release/Marketwire-Acquires-Sysomos-1286184.htm
 Image: http://blog.marketwired.com/wp-content/uploads/2010/07/marketwire-boilerplate.jpg
 Marketwire website: http://www.marketwire.com/
 Tweet: http://twitter.com/marketwire/
 Facebook: http://facebook.com/marketwire/
 Online Etymology Dictionary: http://www.etymonline.com/index.php?term=boilerplate
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