Marketwire and Sysomos: The start of something great
It’s been two weeks since Marketwire acquired Sysomos, and we are off to an amazing start. The integration of Sysomos’ people and products into the Marketwire mix has caused a major buzz: Our clients are excited to learn more about social media monitoring and analytics, and are eagerly anticipating one-on-one demos of the MAP and Heartbeat tools. And our news has made news — take a read:
- Deirdre Breakenridge’s Marketwire Acquired Sysomos: A Discussion with Key Executives
- The Wall Street Journal’s Private Equity Beat blog post Press Releases Aren’t The Only Game In Town For Marketwire
- TechCrunch’s Marketwire Acquires Social Media Monitoring And Analytics Startup Sysomos
We’ve been meeting and greeting our new colleagues offline and online (hello, @40deuce), sharing ideas and laying the groundwork for some truly amazing things to come (don’t worry, we’ll keep you posted). Speaking of sharing, we’d like to share with our readers a terrific video courtesy of Mark Evans, Can you say Sysomos. Sysomos is a Greek term meaning “everything together,” and we highly recommend you take a few minutes to watch this video.
As always, stay tuned to the Marketwire blog for more about how Sysomos is bringing true business intelligence to social media, and giving communicators the insight they need to drive their business forward.