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Writing your own social media policy
Posted By Marketwired On July 13, 2010 @ 11:36 am In IR/PR | 1 Comment
One of the trends outlined in Mashable’s “5 Social Media Trends to Watch Right Now ” is the increasing surge of companies adopting official social media policies, which run the gamut from short guidelines to jargon-y legal documentation. As more and more companies embrace the ways in which social media can endear them to their consumers, official documentation just makes sense.
Returning briefly to point #3, it’s important to remember (both from an employee and an employer perspective) that social media consumers often don’t distinguish between a personal and a professional message. So if you’re writing about your company in any social media forum, be sure to add a disclaimer to any message that you post. For example: “The views expressed here are mine alone and not necessarily the views of [insert company name here].”
Additionally, use good judgment and discretion when posting on your personal pages or you might get dooced (fired for posting objectionable content on a personal web page, like the Brixx pizza employee who was let go for insulting a customer on her Facebook wall ).
For employers, it is important to note that your employees are a great resource for promoting your business via social networks. Utilize their social media expertise and their reach to maximize your company’s message.
Looking for some examples of other companies’ SM policies? Check here . What’s your take on social media policies? Does your company have one?
Article printed from @Marketwired Blog: http://blog.marketwired.com
URL to article: http://blog.marketwired.com/2010/07/13/writing-your-own-social-media-policy/
URLs in this post:
 5 Social Media Trends to Watch Right Now: http://mashable.com/2010/07/05/5-social-media-trends/
 Inc.com: http://www.inc.com/
 How to Write a Social Media Policy: http://www.inc.com/guides/2010/05/writing-a-social-media-policy.html
 Brixx pizza employee who was let go for insulting a customer on her Facebook wall: http://www.inc.com/news/articles/2010/05/waitress-fired-for-facebook-post.html
 here: http://socialmediagovernance.com/policies.php
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