Marketwired Blog

What is real-time content and can I make it SEO-friendly?



real-time-content-twitter-birdThere’s been some confusion as to what real-time content really is, so let me help clarify: Real-time content happens when there is no delay between the time you type/write and the time you publish. It’s an immediate response to a comment or question. Think Twitter. What is not real-time content are blogs.  A blogger usually ponders, writes, then posts; therefore, the response time is not as immediate or instantaneous.

That said, how is real-time content optimized for search engines? Because of it’s instantaneous nature, is it even possible? Definitely! Here are a few tips to make sure your real-time content is SEO-friendly and searchable:

  1. Add keywords to your tweets and updates.  As search engines continue to tweak their algorithms to incorporate real-time content, it’s important to support your updates with keywords.
  2. Keep the content relevant.  Nothing beats posting content that is relevant to your audience and chances are, this content will stick around much longer than if you were to just focus on the trending topics.
  3. Republish the content.  Take note of how popular or how well received a particular update is and then repurpose it to create a blog post.  Expand the content and republish.
  4. Collect your content and post on your blog.  Similar to “republishing content,” take note of the popularity for a group of tweets, then incorporate your collected tweets into your blog.
  5. Use hashtags strategically.  If you are going to use hashtags (#) on Twitter, don’t spam your followers by adding a trending topic hashtag at the end of every tweet.  The purpose of a hashtag is to organize your tweets into groups.  If you are posting a link about SEO or involved in a conversation about SEO, then use the hashtag #seo.

Whatever content you publish — whether it’s through Twitter or your blog — you want people to find it, in which case, it should always be SEO-friendly, or searchable on search engines.  It’s safe to presume that posts on your blog will be indexed in search engines as most content management system platforms like WordPress are built to do just that.

How has real-time content affected the way your company markets?  What are your thoughts on real-time SEO?


Related posts:



Tags: , ,

2 Comments on What is real-time content and can I make it SEO-friendly?

Zachari rayenz said : Guest Report 5 years ago

This real time content is really a best and it really help ful in seo also, what ever we written we get immediate result over there so we know we do a perfect things or not.

SEO Link Building Basics | Marketwire blog said : Guest Report 6 years ago

[...] What is real-time content and can I make it SEO-friendly? [...]

Leave a Reply

Your email address will not be published. Required fields are marked

Featured Posts

#CreativePR: Get Out of the Media-pitching Mindset

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into ...

Read More

PR 2020: What will it be like?

[By Jason Mollica] Victor Hugo once said that there is nothing like a dream to create the future. If you had ...

Read More

How to Evolve with the 2016 PR Trends

[By Alex Hoag] As technology continues to demand change for all industries, it’s important to start your year off by planning ...

Read More

Reverse That PR $H#T

[By Rebekah Iliff] For decades, PR has been *relegated to a position that oft leaves us “last to know first to ...

Read More

Nasdaq to Acquire Marketwired

Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO ...

Read More



Follow Me

Public Relations Today