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Media Relations Minute: Is this site taken? Two recently launched hyperlocal media sites vie for an audience

In a world where newspapers are shutting down, laying off staff and making as many cuts necessary to stay alive, two ambitious hyperlocal news sites, TBD.com [1] in Washington, DC and CivilBeat.com [2] in Hawaii are attempting to get seats at the already crowded table of media outlets.  According to Rick Edmonds, author of Poyntner Online’s Biz Blog [3], they share similar strategies for breaking through online clutter:

But, the sites are not without their differences:

TBD:

CivilBeat:

Which do you prefer: hyperlocal sites or mainstream media? It seems that there are as many ways to deliver the news as there are ways to consume it. Stay tuned for future posts on this very topic.


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