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Preview: Multivariate Testing and Online Marketing Webinar, May 27

Posted By Marketwired On May 14, 2010 @ 1:28 pm In IR/PR | 3 Comments

ClickZ and Online Marketing Summit will be hosting the Online Marketing Virtual Summit [1], a free online marketing conference and expo May 27. Marketwire is pleased to announce our participation in the virtual exhibit hall. As Marketwire’s online marketing and lead generation manager, I will also host the session, “Multivariate Testing: Becoming a data-driven online marketer [2].”

In this one-hour session, you will learn:

  • The definition of multivariate testing, and how it can benefit your online marketing efforts
  • How to challenge conventional wisdom with web analytics and testing
  • Effective profiling techniques to develop user personas
  • Six important reasons to start testing now
  • How technology is making testing “easy peasy”

I’ll share real examples from Marketwire landing-page testing that resulted in remarkable improvements to visitor conversions. Register today [3] for the summit and be sure to visit our virtual booth on May 27th.  Look forward to seeing you there.


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Article printed from @Marketwired Blog: http://blog.marketwired.com

URL to article: http://blog.marketwired.com/2010/05/14/preview-multivariate-testing-and-online-marketing-webinar-may-27/

URLs in this post:

[1] Online Marketing Virtual Summit: http://www.onlinemarketingsummit.com/spring-2010-omvs/

[2] Multivariate Testing: Becoming a data-driven online marketer: http://www.onlinemarketingsummit.com/spring-2010-omvs-agenda/

[3] Register today: https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=204688&sessionid=1&key=E27E61D832744A7C48F7DD687D963041&sourcepage=register

[4]

Olympics + Twitter + Controversy
: http://blog.marketwired.com/2012/08/01/olympics-twitter-controversy/

[5]

Everyone's Using Social Media, Now What?
: http://blog.marketwired.com/2012/10/15/everyones-using-social-media-now-what/

[6]

How to change consumer behavior with video storytelling
: http://blog.marketwired.com/2013/12/04/how-to-change-consumer-behavior-with-video-storytelling/

[7]

Milq Looks to Create Social Network Around Culture
: http://blog.marketwired.com/2014/04/02/milq/

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