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Preview: Multivariate Testing and Online Marketing Webinar, May 27

Posted By Marketwired On May 14, 2010 @ 1:28 pm In IR/PR | 3 Comments

ClickZ and Online Marketing Summit will be hosting the Online Marketing Virtual Summit [1], a free online marketing conference and expo May 27. Marketwire is pleased to announce our participation in the virtual exhibit hall. As Marketwire’s online marketing and lead generation manager, I will also host the session, “Multivariate Testing: Becoming a data-driven online marketer [2].”

In this one-hour session, you will learn:

  • The definition of multivariate testing, and how it can benefit your online marketing efforts
  • How to challenge conventional wisdom with web analytics and testing
  • Effective profiling techniques to develop user personas
  • Six important reasons to start testing now
  • How technology is making testing “easy peasy”

I’ll share real examples from Marketwire landing-page testing that resulted in remarkable improvements to visitor conversions. Register today [3] for the summit and be sure to visit our virtual booth on May 27th.  Look forward to seeing you there.


Related posts:

Are You as Busy as You Think?
[4]
Marketing Mythbusters: charitable campaigns
[5]
What's the Next Great Network?
[6]
Social Media Doesn’t Mean the Death of Brick and Mortar
[7]

Article printed from @Marketwired Blog: http://blog.marketwired.com

URL to article: http://blog.marketwired.com/2010/05/14/preview-multivariate-testing-and-online-marketing-webinar-may-27/

URLs in this post:

[1] Online Marketing Virtual Summit: http://www.onlinemarketingsummit.com/spring-2010-omvs/

[2] Multivariate Testing: Becoming a data-driven online marketer: http://www.onlinemarketingsummit.com/spring-2010-omvs-agenda/

[3] Register today: https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=204688&sessionid=1&key=E27E61D832744A7C48F7DD687D963041&sourcepage=register

[4]

Are You as Busy as You Think?
: http://blog.marketwired.com/2012/06/01/are-you-as-busy-as-you-think/

[5]

Marketing Mythbusters: charitable campaigns
: http://blog.marketwired.com/2012/12/31/marketing-mythbusters-charitable-campaigns/

[6]

What's the Next Great Network?
: http://blog.marketwired.com/2012/04/27/whats-the-next-great-network/

[7]

Social Media Doesn’t Mean the Death of Brick and Mortar
: http://blog.marketwired.com/2013/11/15/social-media-doesnt-mean-death-brick-mortar/

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