Marketwired Blog

Preview: Multivariate Testing and Online Marketing Webinar, May 27



ClickZ and Online Marketing Summit will be hosting the Online Marketing Virtual Summit, a free online marketing conference and expo May 27. Marketwire is pleased to announce our participation in the virtual exhibit hall. As Marketwire’s online marketing and lead generation manager, I will also host the session, “Multivariate Testing: Becoming a data-driven online marketer.”

In this one-hour session, you will learn:

  • The definition of multivariate testing, and how it can benefit your online marketing efforts
  • How to challenge conventional wisdom with web analytics and testing
  • Effective profiling techniques to develop user personas
  • Six important reasons to start testing now
  • How technology is making testing “easy peasy”

I’ll share real examples from Marketwire landing-page testing that resulted in remarkable improvements to visitor conversions. Register today for the summit and be sure to visit our virtual booth on May 27th.  Look forward to seeing you there.


Related posts:



Tags: , ,

Featured Posts

5 Steps to Building a Successful Infographic for Your Small Business

Today it can be a huge challenge to rise above the digital clutter and get your message seen, shared and ...

Read More

How Content Marketing Can Help Build Your Brand: Tips from Sandra Fathi

Content marketing has been “the hot topic of the year” for the past few now. But the inbound marketing strategy ...

Read More

How to Write Good Product Instructions (And Why You Don’t Have A Choice Not To)

[By Karen Geier] You may have noticed a fundamental shift in how products are packaged recently – some items don’t even ...

Read More

Writing Inspiration Roundup: Our Top Writing Posts of 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you ...

Read More

Top Tweets from You Can Be a Content Machine, Our PRSA 2015 Conference Panel Session

https://storify.com/kaitfowlie/top-tweets-from-you-can-be-a-content-machine-our-p

Read More



Follow Me

Public Relations Today