Marketwired Blog

Preview: Multivariate Testing and Online Marketing Webinar, May 27



ClickZ and Online Marketing Summit will be hosting the Online Marketing Virtual Summit, a free online marketing conference and expo May 27. Marketwire is pleased to announce our participation in the virtual exhibit hall. As Marketwire’s online marketing and lead generation manager, I will also host the session, “Multivariate Testing: Becoming a data-driven online marketer.”

In this one-hour session, you will learn:

  • The definition of multivariate testing, and how it can benefit your online marketing efforts
  • How to challenge conventional wisdom with web analytics and testing
  • Effective profiling techniques to develop user personas
  • Six important reasons to start testing now
  • How technology is making testing “easy peasy”

I’ll share real examples from Marketwire landing-page testing that resulted in remarkable improvements to visitor conversions. Register today for the summit and be sure to visit our virtual booth on May 27th.  Look forward to seeing you there.


Related posts:



Tags: , ,

2 Comments on Preview: Multivariate Testing and Online Marketing Webinar, May 27

Garry Przyklenk said : Guest Report 6 years ago

Looks like an interesting tool. Would love to connect with you, feel free to email gprzyklenk[at]marketwire[dot]com.Regards,Garry

Paras Chopra said : Guest Report 6 years ago

Hi Garry,It is fantastic that you are holding a session on multivariate testing! I nodded fully in agreement with you when I read how technology is making MVT

Leave a Reply

Your email address will not be published. Required fields are marked

Featured Posts

#CreativePR: Get Out of the Media-pitching Mindset

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into ...

Read More

#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

[By Lisa Davis} Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some ...

Read More

PR 2020: What will it be like?

[By Jason Mollica] Victor Hugo once said that there is nothing like a dream to create the future. If you had ...

Read More

How to Evolve with the 2016 PR Trends

[By Alex Hoag] As technology continues to demand change for all industries, it’s important to start your year off by planning ...

Read More

Reverse That PR $H#T

[By Rebekah Iliff] For decades, PR has been *relegated to a position that oft leaves us “last to know first to ...

Read More



Follow Me

Public Relations Today