Marketwired Blog

Preview: Multivariate Testing and Online Marketing Webinar, May 27



ClickZ and Online Marketing Summit will be hosting the Online Marketing Virtual Summit, a free online marketing conference and expo May 27. Marketwire is pleased to announce our participation in the virtual exhibit hall. As Marketwire’s online marketing and lead generation manager, I will also host the session, “Multivariate Testing: Becoming a data-driven online marketer.”

In this one-hour session, you will learn:

  • The definition of multivariate testing, and how it can benefit your online marketing efforts
  • How to challenge conventional wisdom with web analytics and testing
  • Effective profiling techniques to develop user personas
  • Six important reasons to start testing now
  • How technology is making testing “easy peasy”

I’ll share real examples from Marketwire landing-page testing that resulted in remarkable improvements to visitor conversions. Register today for the summit and be sure to visit our virtual booth on May 27th.  Look forward to seeing you there.


Related posts:



Tags: , ,

Featured Posts

Age-specific Marketing: Leveraging Demographics in a Digital Space

[By Karen Geier] We seem to only notice age-specific marketing when it’s either for the youth market or when it’s done ...

Read More

6 Subscription-Worthy YouTube Channels for PR Pros

Whether you’re an aspiring PR pro or seasoned one, chances are you could use a quick hit of inspiration on ...

Read More

How to Raise Visibility with an Online Newsroom

[By Kait Fowlie] The aim of an online newsroom is simple: you want to create one centralized place where the media ...

Read More

How Your Brand Can Tap Desire

[By Karen Geier] You’ve seen desire in action. It’s the kids waiting in line for a waterslide. It’s people camping out ...

Read More

The New Influencers: Working with High-Profile Bloggers

[By Karen Geier] PR used to be a lot more centralized. There were very specific reporters for radio, TV, and print ...

Read More



Follow Me