Marketwired Blog

I’m a networker! 7 ways to release your inner networker



As a part of my role as a client relations manager at the Vancouver Marketwire office, I attend numerous networking events every month. Among them are association events for CIRI, CPRS, IABC, BCAMA and many more.

Networking, which I considered a formidable activity when I started my career at Marketwire, has become one of the most enjoyable parts of my work day.

Here are some of the lessons I learned over the past three years:

  • Prepare:
    • Review registration lists of individuals or companies attending the event  to be aware of who is there, target who you want to meet or connect with and to make the most of your time.
    • Dress appropriately.  You don’t want to wear a suit to a casual event and vice versa.
    • Make sure you have enough business cards.
    • Always wear the name tag on your right so that it’s directly aligned with your handshake.
    • Keep a few relevant conversation topics in mind to instigate small-talk.
  • Be early and leave late: This will help you maximize your networking opportunities.
  • Engage: Don’t be afraid to approach people or judge by appearances. Until you talk to them, you will never know that the young guy wearing torn jeans and flip-flops is the CEO of of a major software company! Make an effort to reach out and introduce yourself — this is the whole point of networking.
  • Listen: Networking is neither about you, your company or its products. And it’s definitely not about the hard sell. It’s more about the individual,the story each one brings to the table and how you might relate to them.
  • Study the room: Recognize the quieter spots in the room. It is harder to create a meaningful conversation when it’s loud.
  • Be helpful: Networking is all about gaining initial trust and finding ways to help each other. For example, introductions are considered very valuable, so make it a point to introduce two people who know you but don’t know each other.  Following up with answers to questions or challenges attendees presented to you while networking is a fantastic way to gain trust and build yourself as a resource.
  • Set reasonable goals: My networking mentor always reminds me: “Successful networking will result in at least one meaningful connection.”  Although you are trying to create business relationships, it’s impossible to achieve that with every single person you talk to.
  • Follow up: Connect with the people you just met. Ask them to join your LinkedIn network, send them a thank you e-mail for introducing them to a potential client or call to schedule that lunch date. Make yourself memorable.

I always look for helpful advice that can better my networking skills. What are your tips for successful networking?


Related posts:



Tags: ,
  • http://twitter.com/cecilialu Cecilia Lu

    Great insights, Dory! Wouldn't expect anything less from one of the master networkers at Marketwire. I especially like this point: “Recognize the quieter spots in the room. It is harder to create a meaningful conversation when it

  • Pingback: uberVU - social comments()

  • Dory Lanenter

    Thank you, Cecilia for the comment and advice! I especially like your blog post recommendation to attend Tweetups – these have been some of the most wonderful networking events I've ever attended.

  • http://www.marketingshindig.com Nick Shin

    I love this post. Nice job Dory. Great addition to the Marketwire blog. I think the easiest one to forget is the “follow up”. I know because I'm guilty of it. D'oh!

    Nick @shinng

  • Dory Lanenter

    Thank you, Cecilia for the comment and advice! I especially like your blog post recommendation to attend Tweetups – these have been some of the most wonderful networking events I've ever attended.

  • http://www.marketingshindig.com Nick Shin

    I love this post. Nice job Dory. Great addition to the Marketwire blog. I think the easiest one to forget is the “follow up”. I know because I'm guilty of it. D'oh!

    Nick @shinng

  • Pingback: Lights. Camera. Action. How to speak in public like a pro | Marketwire blog()

  • Pingback: 10 do()

Featured Posts

Guiding PR Students for Success in Today’s World

By Jason Mollica At one point in our careers we were inexperienced at writing news releases, pitching the media, and understanding ...

Read More

Marketwired Teams Give Back to Their Communities

Marketwired employees believe in making a difference that extends beyond providing communication solutions for their clients. To give them time to devote ...

Read More

The 7 Deadly Sins of Any PR Professional

By Aaron Broverman Please forgive us for getting a little biblical this month, but we wondered what those seven things were ...

Read More

Does Good Social Media Mean Good PR?

[By Jason Mollica] Over the years, the silos of public relations and marketing have broken down so much that we now ...

Read More



Follow Me