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I’m a networker! 7 ways to release your inner networker



As a part of my role as a client relations manager at the Vancouver Marketwire office, I attend numerous networking events every month. Among them are association events for CIRI, CPRS, IABC, BCAMA and many more.

Networking, which I considered a formidable activity when I started my career at Marketwire, has become one of the most enjoyable parts of my work day.

Here are some of the lessons I learned over the past three years:

  • Prepare:
    • Review registration lists of individuals or companies attending the event  to be aware of who is there, target who you want to meet or connect with and to make the most of your time.
    • Dress appropriately.  You don’t want to wear a suit to a casual event and vice versa.
    • Make sure you have enough business cards.
    • Always wear the name tag on your right so that it’s directly aligned with your handshake.
    • Keep a few relevant conversation topics in mind to instigate small-talk.
  • Be early and leave late: This will help you maximize your networking opportunities.
  • Engage: Don’t be afraid to approach people or judge by appearances. Until you talk to them, you will never know that the young guy wearing torn jeans and flip-flops is the CEO of of a major software company! Make an effort to reach out and introduce yourself — this is the whole point of networking.
  • Listen: Networking is neither about you, your company or its products. And it’s definitely not about the hard sell. It’s more about the individual,the story each one brings to the table and how you might relate to them.
  • Study the room: Recognize the quieter spots in the room. It is harder to create a meaningful conversation when it’s loud.
  • Be helpful: Networking is all about gaining initial trust and finding ways to help each other. For example, introductions are considered very valuable, so make it a point to introduce two people who know you but don’t know each other.  Following up with answers to questions or challenges attendees presented to you while networking is a fantastic way to gain trust and build yourself as a resource.
  • Set reasonable goals: My networking mentor always reminds me: “Successful networking will result in at least one meaningful connection.”  Although you are trying to create business relationships, it’s impossible to achieve that with every single person you talk to.
  • Follow up: Connect with the people you just met. Ask them to join your LinkedIn network, send them a thank you e-mail for introducing them to a potential client or call to schedule that lunch date. Make yourself memorable.

I always look for helpful advice that can better my networking skills. What are your tips for successful networking?


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7 Comments on I’m a networker! 7 ways to release your inner networker

Lights. Camera. Action. How to speak in public like a pro | Marketwire blog said : Guest Report 6 years ago

[...] these tips in mind when you participate in meetings, rub elbows at networking events and make small-talk at cocktail parties. Every social or professional encounter can be an [...]

Dory Lanenter said : Guest Report 6 years ago

Thank you, Cecilia for the comment and advice! I especially like your blog post recommendation to attend Tweetups - these have been some of the most wonderful networking events I've ever attended.

Nick Shin said : Guest Report 6 years ago

I love this post. Nice job Dory. Great addition to the Marketwire blog. I think the easiest one to forget is the "follow up". I know because I'm guilty of it. D'oh!Nick @shinng

Nick Shin said : Guest Report 6 years ago

I love this post. Nice job Dory. Great addition to the Marketwire blog. I think the easiest one to forget is the "follow up". I know because I'm guilty of it. D'oh!Nick @shinng

Dory Lanenter said : Guest Report 6 years ago

Thank you, Cecilia for the comment and advice! I especially like your blog post recommendation to attend Tweetups - these have been some of the most wonderful networking events I've ever attended.

uberVU - social comments said : Guest Report 6 years ago

Social comments and analytics for this post... This post was mentioned on Twitter by kiwano: Our friends at @marketwire just put out a brilliant post on networking tips, by master networker @dorylanenter: http://ow.ly/1Bgdp...

Cecilia Lu said : Guest Report 6 years ago

Great insights, Dory! Wouldn't expect anything less from one of the master networkers at Marketwire. I especially like this point: "Recognize the quieter spots in the room. It is harder to create a meaningful conversation when it

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