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Media Relations Minute: What is media relations to Marketwire?
Posted By Marketwired On April 16, 2010 @ 3:56 pm In IR/PR | No Comments
It’s a well known fact that Marketwire has its own media relations department. But, unlike what most people know “media relations” to be, we do not build relationships with the media in order to garner publicity (that would be our marketing department’s role!).
As a company that provides services for PR, IR, marketing communications and media professionals, we have a different perspective and a different definition of media relations. Perhaps “media liaison” might be a more appropriate name because, essentially, we act as a bridge between the media and Marketwire clients to ensure that journalists, analysts and online communities receive news and information on their areas of interest, in the formats and via the distribution mechanisms they desire.
But why is this important? How does Marketwire benefit from forging relationships with thousands of media outlets? Here’s how: When a media outlet receives the most up-to-date news and information of interest to its readers, the client issuing that news also wins because that media outlet is on their targeted list. By providing a service to the media, we, in turn, provide a service to our clients, enabling us to maintain and strengthen credibility on both ends.
The Marketwire media relations team makes a concerted effort to provide the most effective and efficient products and services that journalists, bloggers, editors and the like can use to the fullest. Some include:
Email Platform: Marketwire offers members of the media Personal Beat, an opt-in news service that caters to the media’s need for content, news and information from companies they are interested in, including Bombaridier, Cisco, Costco and Research in Motion. This free and customizable service lets the journalist identify the type of press release they want, as well choose the way to receive them: a one-a-day newsletter format, in a RSS feed or in real-time as the release crosses the wire. There are over 140 different industries and sub-industries to choose from, as well as profiles to filter by geographic location, ticker symbols or by keywords. Subscribers can also create multiple profiles to help organize and monitor the content they need.
In short, Marketwire’s media relations department serves as a facilitator of information flow and an educator of clients and members of the media. That benefits both the media and our clients – and, in turn, it benefits Marketwire.
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