Marketwired Blog

Media Relations Minute: Goodbye Stewart and Colbert, Hello Hee Haw!



One of the largest American media conglomerates, Viacom, is pulling two of Comedy Central’s most popular shows: The Daily Show with Jon Stewart and The Colbert Report off the online video giant Hulu. Relax…Comedy Central has no plans to switch to the  increasingly popular idea of a pay wall. They’ve simply come to the realization that there is no need to split ad revenue with a site like Hulu when they can keep the content in-house on ComedyCentral.com.

The fact is that if consumers are interested in the content, they will find it online. Clearly, there is an inverse relationship between a show’s popularity and its need to be on Hulu.  Does this mean that, in the future, Hulu will be consumers’ No. 1 stop for Hee Haw reruns?  I seriously doubt it, but it will be interesting to see if more of television’s most popular shows follow Viacom’s lead…

For more details on this issue, and another perspective, read the recent New York Times article, “Viacom Will Take ‘Daily Show,’ ‘Colbert’ off Hulu.”


Related posts:



2 Comments on Media Relations Minute: Goodbye Stewart and Colbert, Hello Hee Haw!

Hulu Rocks said : Guest Report 6 years ago

I think that if comedy central wants to take it off HULU that is great for them. Personally i will not be surprised when they see that online viewing will drop 80% plus. Hulu does one thing better than any other online video site, they offer an easy way to watch shows. I will not watch shows on 99% of network tv websites cause their interface is not flexible, i cant open an email and watch, that is just not do able and advertising is so heavy on non hulu sites. Hulu rocks period.

Hulu Rocks said : Guest Report 6 years ago

I think that if comedy central wants to take it off HULU that is great for them. Personally i will not be surprised when they see that online viewing will drop 80% plus. Hulu does one thing better than any other online video site, they offer an easy way to watch shows. I will not watch shows on 99% of network tv websites cause their interface is not flexible, i cant open an email and watch, that is just not do able and advertising is so heavy on non hulu sites. Hulu rocks period.

Leave a Reply

Your email address will not be published. Required fields are marked

Featured Posts

#CreativePR: Get Out of the Media-pitching Mindset

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into ...

Read More

PR 2020: What will it be like?

[By Jason Mollica] Victor Hugo once said that there is nothing like a dream to create the future. If you had ...

Read More

Nasdaq to Acquire Marketwired

Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO ...

Read More

Reverse That PR $H#T

[By Rebekah Iliff] For decades, PR has been *relegated to a position that oft leaves us “last to know first to ...

Read More

How to Evolve with the 2016 PR Trends

[By Alex Hoag] As technology continues to demand change for all industries, it’s important to start your year off by planning ...

Read More



Follow Me

Public Relations Today