Media Relations Minute: Goodbye Stewart and Colbert, Hello Hee Haw!
One of the largest American media conglomerates, Viacom, is pulling two of Comedy Central’s most popular shows: The Daily Show with Jon Stewart and The Colbert Report off the online video giant Hulu. Relax…Comedy Central has no plans to switch to the increasingly popular idea of a pay wall. They’ve simply come to the realization that there is no need to split ad revenue with a site like Hulu when they can keep the content in-house on ComedyCentral.com.
The fact is that if consumers are interested in the content, they will find it online. Clearly, there is an inverse relationship between a show’s popularity and its need to be on Hulu. Does this mean that, in the future, Hulu will be consumers’ No. 1 stop for Hee Haw reruns? I seriously doubt it, but it will be interesting to see if more of television’s most popular shows follow Viacom’s lead…
For more details on this issue, and another perspective, read the recent New York Times article, “Viacom Will Take ‘Daily Show,’ ‘Colbert’ off Hulu.”