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From the Editor’s Desk: How to avoid the most “time-honored” mistakes when writing a press release

From the Editor’s Desk is a monthly series that highlights editorial tips, best practices and other useful tidbits of information, written by a member of Marketwire’s own editorial team.

As a member of Marketwire’s Editorial team, I read our clients’ press releases before they are distributed and have noticed that some of the most common mistakes have to do with times and dates.

Here are a few “time-sensitive” mishaps to avoid when writing your own press releases:

Don’t feel bad if one of these oversights appears in your releases because editors see them fairly regularly. The best way to catch mistakes is to proofread your work (more than once) and get as many eyes as possible to look at it before sending it out. But, if you’ve already hit “send,” not to worry — Marketwire editors are available around the clock to ensure your press release is interesting, informative and “in time”!


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