Marketwired Blog

Tips from the trainer – A weekly Q&A session with SM10x30 participants

After an intense workout session, a recovery period is essential for muscle rejuvenation, inner reflection and whole-body relaxation. If you’re an SM 10X30 participant working hard to complete our social media “workouts,” the same applies to you.

In this weekly series, SM 10X30 fitness trainer and resident social media specialist Nick Shin answers selected questions from program participants, offering tips and insights to help you make the most of your training.

I checked my username ( and found that it’s available on all social networking sites but one. Do I sign up for all the sites just to get the username out there?

NS: It’s a cliché, but I have to answer “it depends.”

SM10x30If you are a business owner (or represent a business), then I would secure that username even if you have no immediate plans for using that account.  You never know what the “next big thing” will be in social media. Look at all the Fortune 500 companies (Walmart, Dell, Bank of America, General Motors, to name a few) that lost out on their name on Twitter before it exploded into a phenomenon.

  • If you plan on using your name to brand yourself (i.e., going the “consultant route” where developing your name is vital), then I would secure that username on all sites.
  • If the user name is for personal networking, I would secure your username for the sites you feel are most relevant to you.  In some cases, having a photo- or video- sharing account might not be necessary. If you secure the username today and it’s gone tomorrow, would you be okay with signing up with another/similar username?  For a business, probably not.  For personal use, sure.

I’m concerned about receiving unsolicited emails. If I make my profile private, does that limit the effectiveness of social networking?

NS: It can limit the effectiveness depending on your goal.  If your goal is to network and gain business, then make your accounts public.  If you simply want to participate, I would look at the privacy settings and limit what the public can see.

On LinkedIn, I make my entire profile open to the public because my focus is on networking.  But, if you want to only open it to your connections, you are limiting your networking opportunity.  Your decision is based on who you are comfortable sharing information with.   If someone is intent on contacting you, they will contact you on Twitter or LinkedIn and send you a message.  Personally, I include my email address on the Marketwire Twitter account and my personal Twitter account and it’s worked wonders because it offers an added customer service outlet.

Below are some quick tips regarding your new personal Twitter, LinkedIn, and Facebook accounts.  If you are opening accounts for your business, then the accounts should be made as visible as possible, which is the nature of transparency.

Twitter – Keep it public, but share limited personal information

Facebook – Turn on privacy settings and limit your information to your connections only.  Facebook is a more personal networking site meant for family and friends.

LinkedIn – Keep it public, but share information with your connections at a minimum.  Opening information to the public is based on your comfort level.

Hope that helps. Keep those questions coming! Shoot me an email at nshin [at] marketwire [dot] com.

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