On any given day, one needs look no further than Marketwire’s newsroom  to see the wide range of content and types of press releases issued by our clients: breaking news, media advisories, product launches, Social Media 2.0 , foreign-language news, and much more. And, while there is no “one size fits all” for press releases, our clients are using multimedia content – embedded photos, video and audio – more than ever before. Sharing richer, more colorful stories with the media and consumers, engaging online audiences and taking advantage of universal search are just some of the reasons why. Lest you think that incorporating video into your press releases and having it hosted on Marketwire’s YouTube channel  isn’t worth the effort, consider this: In 2009, the top 10 most-viewed videos that were included in our clients’ press releases garnered nearly 300,000 views. (Don’t forget that YouTube as a search engine  is second only to Google!)
And now, the top 10 most-viewed YouTube videos as submitted by Marketwire clients in 2009, ranked in order of views:
One in two Teens Believe Wearing Metal Braces Makes Them Self-Concious About Smiling; Lowers Self-Esteem, According to New National Survey 
And, honorable mention goes to these three videos:
I hope you enjoyed Marketwire’s first annual look at the most-viewed client YouTube videos, and I hope you continue to harness the power of video in your releases in 2010.