Marketwire attends the CBC Vancouver Open House and Food Bank Day
On Friday, December 4th, Marketwire attended the public unveiling of the new CBC/Radio-Canada Vancouver integrated newsroom in support of the broadcaster’s annual Food Bank Day Fundraiser. To help promote the event and draw a bigger crowd of “do-gooders”, we organized a tweetup with other marketing and journalist professionals.
Over the course of the day, over 6,000 people visited the new tech-savvy broadcast centre and got to meet-and-greet the CBC/Radio-Canada staff. Some of the CBC’s personalities, like CBC News Vancouver anchor Gloria Macarenko, showed great enthusiasm with their fans, making sure to shake hands with everyone she met. The event was also followed closely on Twitter with updates under #cbcopenhouse. It was a great opportunity for us to connect with peers and introduce and ourselves to editors, reporters, communication specialists, and radio and TV personalities.
Marketwire was quickly recognized by CBC Online and Interactive Reporter Theresa Lalonde for our tweetup initiative. Before we left this great social and networking event, we were already posted on Lalonde’s blog “Tell Your Story.”
This event stands as a great example of how social media can help you maintain connections with people you know, and how it can help you meet new people, plan events and build strong relationships. CBC’s Open House and Food Bank Day was a terrific event, and we definitely left the new state-of-the-art broadcast centre more informed and better connected with the people at CBC.