San Diego was the designated meeting place for members of the Public Relations Society of America (PRSA) during its annual conference, November 8-10, 2009, with the theme “Delivering Value.”
Seventy Professional Development Workshops were held, each covering a salient top in PR, marketing communications and/or media relations. Although I spent a good deal of time in the Exhibition Hall (more on that later), I was able to attend a few sessions and gleaned a few (paraphrased) sound bites:
- Make sure your keyword is in your identity, and build from there.
- A corporate blogger has to blend personal insights with those of his/her company.
- Customer service is the key driver as to why we should be engaged in social media.
- The more exposure consumers have to employees of a company, the better the perception of that company.
- Social framing: things don’t have meaning until you frame it with some perspective.
- Infuse drama in your work.
- The “brandividual” is someone who is his/her own brand, regardless of whether they work for Company A or their competitor.
- If content can be searched, it can be optimized.
Read a recap on our own Marketwire-sponsored session, hosted by Sally Falkow, on “Way Above Water: Keeping Afloat During Turbulent Economic Times.”
This Exhibition Hall contained about 30 other companies, universities, and marketing-related departments and organizations looking for new vendors, prospects, or business deals. Students also flocked to different tables, looking for internships or entry-level openings. Our exhibition space was staffed by our Sales team, who were ready to explain how Marketwire is different than our competitors (a popular question) and to talk tools, trends and best practice in PR with those who visited our booth. We all learned a lot from those discussions and had a chance to meet some interesting people.
Opening Night Party Aboard the USS Midway
Even before we boarded, the USS Midway, a naval aircraft carrier that served tours-of-duty in World War II and Operation Desert Storm, was a striking presence simply because it was so big. Once you stepped inside the main cavity, you soon realize just how gigantic that thing really is! On the lower level, there were flight simulators and fighter planes from various eras, not to mention great food! The opening night party on the USS Midway was a great way to mingle with other participants and celebrate the beginning of the conference.
2010: Washington D.C.
Next year, the PRSA 2010 conference will move to the East Coast: Washington D.C., October 16-19. The theme is “Powering Progress.” Hope to see you there.