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Recap: “The New Rules of Media Relations” webcast

Hear ye, hear ye! New rules of media relations declared!

A medieval town hall meeting it was not. Rather, Marketwire co-sponsored a webcast that took place yesterday (October 28, 2009) on “The New Rules of Media Relations,” focusing on how PR pros can effectively work with today’s journalist in the media landscape that’s morphing right before our very eyes.

Helpful tips, useful facts and insightful questions made the webcast a source of valuable information as we all navigate our way through unchartered territory.

Highlights included:

See the slides and hear the audio from “The New Rules of Media Relations.” [1]

We posted tweets throughout, and received tweets from webcast participants. The string can be seen at #prweekmarketwire; here are a few of the tweets:

Included in the discussion were Ivan Oransky, executive editor at Reuters Health [4] (@ivanoransky [5]); Chloe Albanesius, news reporter at PCMag.com [6] (@ChloeAlbanesius [7]); Kevin McCormally, editorial director at Kiplinger Washington Editors; and Jessica Strange [8], executive director of Media Relations at Marketwire [9] (@marketwire [3]). Rose Gordon, news editor at PRWeek [10], was the moderator.

Next up: Marketwire will be at the PRSA conference [11] in San Diego (November 7-10) and is sponsoring a workshop — “Way Above Water: Keeping Afloat through Turbulent Economic Times” — on the 10th at 3:30 pm, presented by Sally Falkow [12], social media strategist extraordinaire.  Also, check us out in the Exhibition Hall, booths 63 and 64.


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Why Do You Blog?
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What Marketers Need to Know to Capitalize on Micro-Moments
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