Marketwired Blog

Highlights from ONA 2009, Day 2



After an eventful first day, Day 2 of the Online News Association’s annual conference opened with a bang as CEO/Founder Lisa Stone, BlogHer, talked about the evolution of “the mommy media.”  She spoke about the transformation of B2B and B2C marketing through blogging.

Some of the top sessions centered on hot-button topics, such as “Journalism for the Mobile Generation” with panelists like Benjamin Moss, director of mobile products, Associated Press.

Other sessions discussed the ethical considerations the media must take into account when using Facebook, LinkedIn and Twitter, and included tutorials on best practices when using SEO and SEM to reach your audiences. Take a look at J.D Lasica’s (founder, Socialmedia.biz) presentation on social media best practices.

My personal favorite was “The State of Global Innovation,” which brought to light the latest trends and advancements in online news abroad.

Overall, the conference was a huge success.  Our team was introduced to some of the top dogs at CBS Interactive, O Globo, YouTube, Twitter, Yahoo!, and Google.  Check out Evan Williams’ (founder, Twitter) keynote session:

We walked away with ideas that are invaluable to us as media professionals.  Additionally, we collected information we can share cross-departmentally that will ultimately shape us to be a better communications company.  A great opportunity to listen to knowledgeable speakers — visit the following link to see a list of speakers from ONA 2009.


Related posts:



Tags: , , , ,

Featured Posts

The 7 Deadly Sins of Any PR Professional

By Aaron Broverman Please forgive us for getting a little biblical this month, but we wondered what those seven things were ...

Read More

Marketwired Teams Give Back to Their Communities

Marketwired employees believe in making a difference that extends beyond providing communication solutions for their clients. To give them time to devote ...

Read More

Guiding PR Students for Success in Today’s World

By Jason Mollica At one point in our careers we were inexperienced at writing news releases, pitching the media, and understanding ...

Read More

Does Good Social Media Mean Good PR?

[By Jason Mollica] Over the years, the silos of public relations and marketing have broken down so much that we now ...

Read More



Follow Me