Marketwired Blog

Highlights from ONA 2009, Day 2



After an eventful first day, Day 2 of the Online News Association’s annual conference opened with a bang as CEO/Founder Lisa Stone, BlogHer, talked about the evolution of “the mommy media.”  She spoke about the transformation of B2B and B2C marketing through blogging.

Some of the top sessions centered on hot-button topics, such as “Journalism for the Mobile Generation” with panelists like Benjamin Moss, director of mobile products, Associated Press.

Other sessions discussed the ethical considerations the media must take into account when using Facebook, LinkedIn and Twitter, and included tutorials on best practices when using SEO and SEM to reach your audiences. Take a look at J.D Lasica’s (founder, Socialmedia.biz) presentation on social media best practices.

My personal favorite was “The State of Global Innovation,” which brought to light the latest trends and advancements in online news abroad.

Overall, the conference was a huge success.  Our team was introduced to some of the top dogs at CBS Interactive, O Globo, YouTube, Twitter, Yahoo!, and Google.  Check out Evan Williams’ (founder, Twitter) keynote session:

We walked away with ideas that are invaluable to us as media professionals.  Additionally, we collected information we can share cross-departmentally that will ultimately shape us to be a better communications company.  A great opportunity to listen to knowledgeable speakers — visit the following link to see a list of speakers from ONA 2009.


Related posts:



Tags: , , , ,

Featured Posts

How to Make the Job of a Journalist Easier

[By Tannette Johnson-Elie] In today’s era of digital news, journalists are under increasing pressure to produce more and their jobs are ...

Read More

How to Raise Visibility with an Online Newsroom

[By Kait Fowlie] The aim of an online newsroom is simple: you want to create one centralized place where the media ...

Read More

How PR pros can integrate Meerkat and Periscope into their strategies

[By Jason Mollica] There are two new kids on the social media block that are making many swoon. By now (hopefully), ...

Read More

Top 10 PR Blogs You Should Be Reading

[By Aaron Broverman] When it comes to PR resources online, it seems you can throw a rock and hit a PR ...

Read More

The New Influencers: Working with High-Profile Bloggers

[By Karen Geier] PR used to be a lot more centralized. There were very specific reporters for radio, TV, and print ...

Read More



Follow Me