Marketwired Blog

Highlights from ONA 2009, Day 1



The fifth annual Online News Association conference is being held this year in San Francisco and includes an amazing line-up of speakers and networking opportunities.  At the top of the conference, participants had already learned about Twisten.fm (Pandora’s cousin – a social media site for music), Muckrack (a journalist-only Twitter feed), and caught a quick glimpse of Yahoo!’s new editorial style guide. We collected a ton of marketing shwag and chatted with the editorial director of CNNMoney.com.

In the interest of objectivity, all media organizations provide great networking opportunities, but the information we obtain and relationships we forge at the Online News Association conference are invaluable to the livelihood of our business with respect to media relations.

This conference poses a question: Do you mourn the death of traditional media? According to Leo Laporte, host of “This Week in Tech,” a netcast on TWiT.tv, the answer is “no.”  He says to embrace the transformation and remember that the public will always need great storytellers.

Sessions on the horizon include “Producing Content with Your Phone” and “From Flip to Web Via iMovie” – topics that are sure to shape the online news industry.

Check out the full speech, included below.


Related posts:



Tags: , , ,

Featured Posts

The New Influencers: Working with High-Profile Bloggers

[By Karen Geier] PR used to be a lot more centralized. There were very specific reporters for radio, TV, and print ...

Read More

6 Subscription-Worthy YouTube Channels for PR Pros

Whether you’re an aspiring PR pro or seasoned one, chances are you could use a quick hit of inspiration on ...

Read More

How to Raise Visibility with an Online Newsroom

[By Kait Fowlie] The aim of an online newsroom is simple: you want to create one centralized place where the media ...

Read More

How Your Brand Can Tap Desire

[By Karen Geier] You’ve seen desire in action. It’s the kids waiting in line for a waterslide. It’s people camping out ...

Read More

Age-specific Marketing: Leveraging Demographics in a Digital Space

[By Karen Geier] We seem to only notice age-specific marketing when it’s either for the youth market or when it’s done ...

Read More



Follow Me