Marketwired Blog

Welcome to the new Marketwire blog

Marketwire has experts in various disciplines throughout the company who will contribute regularly to our blog.  You will find interesting articles and news items pertaining to the PR, IR and media industries, step-by-step how-to tutorials and best practices, interesting videos from around the web, and posts from the occasional celebrity guest contributor.

Read, interact, and contribute via the commenting form, Twitter, or Facebook.

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Featured Posts

Who Are Influencers and Why Do They Matter?

[By Kait Fowlie] The 2015 Tomoson Influencer Marketing Study confirmed that influencer marketing is hot. And ongoing research results along with day-to-day ...

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Dos and Don’ts of Getting Started With Influencer Marketing

[By Kait Fowlie] If you’re in PR, investor relations or marketing, you're well aware that the way people find information today is ...

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How to Market a Mundane Product or Service

[By Aaron Broverman] Sometimes a mundane product or service sells itself. Sometimes the publicist hired to promote it can practically go ...

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The Essential Converged Media Mix: Earned, Owned, Paid & Shared

[Concept via Gini Dietrich, Founder and CEO of Arment Dietrich and Founder of Spin Sucks Pro] Audiences today get their news ...

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How PR pros can integrate Meerkat and Periscope into their strategies

[By Jason Mollica] There are two new kids on the social media block that are making many swoon. By now (hopefully), ...

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